This October, fashion brands are rolling out celebrity collaborations, new seasonal collections, and opening luxury retail stores. After the Spring/Summer 2027 runway shows, brands are turning their attention to autumn collections, creative partnerships, and fresh ways to connect with customers.
Recent releases include Reformation's collaboration with Alexa Chung and Golden Goose's Disney collection, spanning high-street fashion, luxury shoes, performance outerwear, and art-inspired designs. SKIMS and Jimmy Choo are also expanding their seasonal collections, while Chanel strengthens its retail presence.
Reformation Teams Up With Alexa Chung
Reformation has partnered with British fashion icon Alexa Chung on a 30-piece collection inspired by her personal style. The line combines British classics and vintage influences, merging romantic details with everyday pieces.
The collection includes velvet jackets, knitwear, skirts, graphic T-shirts, and accessories. This partnership brings Chung's signature blend of tailored and vintage styles to Reformation's online platform.
Golden Goose Meets Disney
Golden Goose and Disney have launched a collection of sneakers, apparel, and accessories featuring Mickey Mouse and other characters. Released globally on 13 October, the collaboration combines Disney graphics with Golden Goose's vintage-inspired aesthetic.
The collection features Super-Star sneakers, a reversible bomber jacket, sweatshirts, caps, and character-themed accessories. Select stores are hosting events where customers can personalise items with artwork and other details, adding an interactive aspect to the collaboration.
Gap Brings Art Into Fashion
Gap has partnered with the Whitney Museum of American Art and the Roy Lichtenstein estate on an 18-piece collection featuring the artist's Pop Art imagery. The launch coincides with the Whitney's exhibition Roy Lichtenstein: Like New, which opened on 11 October and runs until 10 May 2027.
The collection adapts Lichtenstein's bold style for everyday wear, including a Crying Girl hoodie, graphic T-shirts, sweatshirts, and accessories. This partnership brings gallery art into retail and connects the products to the museum's exhibition.
Canada Goose Expands Snow Goose
Canada Goose is expanding its Snow Goose line under creative director Haider Ackermann. The Autumn/Winter 2026 collection features performance outerwear with sculpted shapes, varied textures, and brighter colour highlights.
The collection includes parkas, fleece, shiny nylon pieces, the line's first leather Chilliwack Bomber, and its first rainboot. Earthy tones paired with bright orange, rose, and golden yellow offer a more vibrant look for colder months.
SKIMS Introduces Alpine Dressing
SKIMS launched its Alpine collection on 8 October, introducing apparel designed for colder weather. The range includes faux-fur puffer jackets, cable-knit turtlenecks, sherpa pieces, and other seasonal basics, extending the brand's focus on everyday wear into winter collections.
The collection is designed for outdoor and winter activities and daily wear, emphasising warm materials and coordinated pieces. This launch follows SKIMS' collaboration with The North Face, further expanding the brand's winter offerings.
Jimmy Choo Celebrates Thirty Years
Jimmy Choo celebrated its 30th anniversary with Pearls of Wisdom, a capsule collection launched on 6 October. Designed by creative director Sandra Choi, the collection revisits the pearl motif across footwear, handbags, and jewellery, highlighting a detail central to the brand's design history.
Notable designs include the Ithaca shoes, featuring pearls on a gold wedge, and the Irina sandal, adorned with crystals and pearls. Rather than introducing a new visual direction, the capsule uses a recurring house motif to tie the anniversary to the brand's established identity.
Chanel Opens San Diego Boutique
Chanel opened a new store at Westfield University Town Centre in San Diego, California, on 8 October. The store offers ready-to-wear, leather goods, shoes, watches, fine jewellery, fragrance, and beauty products in one location.
Architect Peter Marino, a longtime partner of the French fashion house, designed the two-story space, which covers about 16,000 square feet. Its design takes inspiration from Gabrielle 'Coco' Chanel's Paris apartment at 31 Rue Cambon, connecting the new store to the brand's history.
From character-themed sneakers and art-inspired clothes to seasonal outerwear and luxury retail, October's launches show how fashion brands are taking on the new season with a mix of creative and business strategies.
