Uniqlo’s $70 fleece jacket
Uniqlo’s $70 fleece jacket draws comparisons to the vintage outdoor style associated with Patagonia WEBSITE/UNIQLO

Uniqlo's latest fleece jacket is turning heads for its unmistakable vintage outdoor aesthetic, with its colour blocking and fleece lined construction drawing comparisons with classic Patagonia outerwear. But while the $70 US price makes the look considerably more accessible than some vintage alternatives, the similarities raise an obvious fashion question: is this simply inspiration, or does Uniqlo come remarkably close to an outdoor icon's signature style?

The Fleece Lined Stand Blouson combines a nylon outer shell with a fleece interior, a stand collar and a relaxed silhouette. The jacket's boxy silhouette, contrasting colors, and fleece-lined construction give it a distinctly vintage Patagonia-inspired outdoor aesthetic, particularly reminiscent of styles from the 1980s and 1990s.

That comparison is about aesthetics rather than an allegation that Uniqlo has reproduced a particular Patagonia design. Similar combinations of fleece, nylon, contrasting colours and practical detailing have been used throughout outdoor clothing, making the retro look broader than any single brand.

The fleece lined design offers a retro outdoor look at a more accessible price

A Vintage Outdoor Look for $70

The price is one of the jacket's biggest selling points, placing it firmly in the accessible end of the market for shoppers looking to capture the vintage outdoor look.

By comparison, certain vintage Patagonia pieces can sell for considerably more on the resale market; some older examples have reached multiples of their original retail prices.

Uniqlo itself describes the design as featuring a 'vintage colour palette inspired by outdoor hiking gear'. The jacket is offered in green, navy and beige, with contrasting colours between the exterior and fleece lining.

Its construction reinforces that throwback appearance. The outer shell is made with recycled polyamide, while the fleece lining uses recycled polyester. The jacket also features ribbed cuffs and an adjustable hem, alongside a water repellent finish intended to provide protection from light rain.

Those details give the piece a practical outdoor identity while keeping the overall design firmly focused on casual everyday wear. Rather than presenting itself as a replica of a particular Patagonia jacket, Uniqlo appears to be drawing on a recognisable period of outdoor fashion.

Uniqlo’s jacket embraces vintage style without copying Patagonia

Why the Patagonia Comparison Is Hard To Ignore

The resemblance nevertheless makes the jacket an intriguing addition to Uniqlo's range.

Patagonia has become closely associated with fleece and retro outdoor clothing, making its older designs a natural reference point whenever a new jacket combines colourful panels, fleece and a relaxed silhouette. Uniqlo has previously explored similar retro outdoor styling with its fleece designs, reflecting the retailer's continued interest in classic outdoor-inspired aesthetics.

But the comparison should not be taken as evidence of direct copying. There is no indication in the available information that Patagonia has accused Uniqlo of copying its designs, nor does the Fleece Lined Stand Blouson appear to reproduce one specific Patagonia garment.

Instead, the appeal lies in how effectively Uniqlo captures a broader vintage outdoor mood. For shoppers, that means access to a nostalgic look without having to search the resale market for an older piece.

The result is a jacket that may remind Patagonia fans of familiar classics while remaining recognisably a Uniqlo product. At $70, its biggest proposition is perhaps not that it replaces Patagonia, but that it offers another way into the enduring vintage outdoor trend.

So, is it too close to Patagonia? The visual similarities are certainly noticeable, but based on the available evidence, the safer conclusion is that Uniqlo is borrowing from a wider retro outdoor aesthetic rather than directly replicating a Patagonia design.