Bella Hadid's latest fragrance is more than just a perfume—it's a stroll down memory lane. The supermodel, who has made waves with her Ôrəbella line, has just unveiled Jasmine Blues Parfum, a limited-edition scent inspired by the gardens of her childhood home.
Hadid recalls wandering along walls draped in jasmine, pausing by ponds where blue lotus flowers bloomed. That sense of calm and curiosity is what she wanted to capture. 'It's intimate, curious, and endlessly pure', she said, reflecting on how those early experiences shaped her love of scent.
Unlike many perfumes, Jasmine Blues isn't simply about smelling good. It's designed to feel soothing and uplifting, encouraging a quiet kind of joy that Hadid says comes from reconnecting with simple, early memories.
A Garden in a Bottle
For Hadid, Jasmine Blues is almost like bottling a feeling. The fragrance blends delicate white florals with hints of freshness, meant to evoke the lightness of spring mornings spent exploring her childhood garden.
'I wanted it to unfold on the skin like circles on a pond', she explained, 'to remind people of that kind of wonder we sometimes forget as adults.'
There's something quietly personal about that description—it's not a press release buzzword, but a glimpse into the moments that inspired her.
Fragrance That Feels as Good as It Smells
True to Ôrəbella's ethos, Jasmine Blues is skin-friendly and alcohol-free, with a focus on wellbeing. The scent includes eucalyptus for clarity, palmarosa to uplift the spirit, and bergamot to add brightness and optimism.
Beyond the aromatherapy elements, the fragrance sits atop Ôrəbella's Ôrelixir base—a nourishing mix of snow mushroom and oils like camellia, almond, olive, jojoba, and shea. The result is a perfume that softens the skin while gently filling the air with floral notes.
Hadid encourages shaking the bottle before use to blend the two layers—a small ritual that makes the fragrance feel more alive, almost like waking up the memory it represents.
The Bottle That Tells a Story
Jasmine Blues comes in Ôrəbella's signature geode-shaped bottle, this time in a muted blue denim shade. While the design is striking, it's also tactile, inviting people to linger on its curves and textures—just as Hadid lingers on the memories that inspired the scent.
The dual-layer biphase formula is visible through the glass, a subtle reminder that every fragrance tells a layered story: the nourishing base and the delicate aromatherapy notes working together to create an experience that's both sensorial and emotional.
Following in the Footsteps of Past Launches
Hadid's previous launches have also combined story and scent. Eternal Roots, for instance, was a fruity bouquet of lychee, pink pepper, raspberry blossom, and papyrus, celebrating personal growth and reflection. Meanwhile, Salted Muse, a marine-inspired scent priced at £60 ($72), became an award-winning favourite for its alluring and unconventional vibe.
Jasmine Blues continues that tradition, offering a fragrance that feels intimate, thoughtful, and, above all, personal—less about following trends and more about inviting people into Hadid's world.
A Limited-Edition Reminder to Pause
Spring, nostalgia, and quiet joy are the threads running through Jasmine Blues. For Hadid, the fragrance isn't just seasonal; it's a reminder to stop and notice the small things, to reconnect with memories that make life feel a little softer.
'It's a reflection of my childhood wonder', she said. 'I hope people feel a little of that magic when they wear it.'
How to Wear It
To get the most from the biphase formula, shake gently to mix the layers, then apply to pulse points. Over time, the scent blooms on the skin, leaving both a soft floral aroma and a subtle moisturising effect. It's the kind of perfume that asks you to slow down and appreciate the ritual of wearing it.
