CELINE has opened a new Rodeo Drive flagship in Beverly Hills, putting exclusive versions of three of the French fashion house's signature bags at the heart of its latest retail destination.
The new store opened at 309 North Rodeo Drive on 14 August 2026, spanning more than 5,500 square feet across two floors and offering women's and men's ready-to-wear, leather goods and accessories.
Among the standout offerings are location-specific variations of the Nino, Luggage and Frame bags, presented in silk and precious leathers. The exclusive designs give the Beverly Hills address a product offering tied directly to its location, providing clients with an additional reason to visit the boutique in person.
The opening comes as luxury fashion houses place greater emphasis on physical retail, using distinctive architecture, art and exclusive products to give flagship stores a role beyond conventional shopping.
Exclusive Bags Give Rodeo Drive a Distinctive CELINE Offering
At the centre of the new boutique is a selection of Nino, Luggage and Frame bags, including exclusive variations created for the Rodeo Drive location.
The three styles are established CELINE bag families, but their location-specific treatments give them a distinctive role at the Beverly Hills address. By combining familiar silhouettes with different materials and finishes, the pieces link established CELINE designs with the new flagship's location.
The approach also gives the boutique a product offering tied specifically to the Rodeo Drive address. Clients visiting the store can discover the exclusive variations alongside CELINE's broader ready-to-wear, leather goods and accessories.
The strategy reflects the growing importance of physical flagships for luxury brands. While online retail offers convenience and access to a wide range of products, a dedicated boutique can bring together fashion, architecture, art and service in a single setting.
For CELINE, the exclusive handbag variations provide a tangible link between the products and the Rodeo Drive address, while the interiors further connect the boutique to the house's wider aesthetic.
Inside CELINE's Immersive Rodeo Drive Destination
The two-floor boutique has been designed with luxury materials alongside vintage and antique furnishings.
Oyster Calacatta marble features throughout the space alongside vintage wooden furniture, antique bronze shelving and full-height mirrors. On the mezzanine, private salons feature aged-oak chevron flooring inspired by the character of Haussmannian apartments, creating a more intimate, residential atmosphere.
The store also incorporates works associated with artists including Jean Fautrier, Andy Warhol, David Armstrong and Kai Nielsen, adding an artistic dimension to the retail environment.
A speaker installation designed by Matéo Garcia is also part of the space, bringing another element of art and design into the boutique.
The result is a flagship designed to function as more than a conventional retail space. Its architecture, furnishings, artworks and private spaces form part of the wider retail environment while providing a setting for CELINE's collections.
The store also brings together a wider selection of the house's offerings, including Haute Parfumerie, Beauté and Maison, alongside its fashion and leather goods collections.
Located on Beverly Hills' Rodeo Drive, the new address brings together exclusive handbag variations, ready-to-wear and accessories within a carefully designed setting.
For CELINE, the Rodeo Drive flagship combines recognisable house signatures with products created specifically for the location, reflecting the increasingly experiential role of luxury stores.
