
Chanel has acquired French shirtmaker Charvet, bringing one of Paris' oldest luxury houses under its ownership for the first time. Announced on 2 July, the deal gives Chanel full control of the historic brand, though financial terms were not disclosed. The acquisition comes after a growing partnership between the two companies under Chanel artistic director Matthieu Blazy.
That relationship gained attention when Charvet produced oversized cotton shirts for Blazy's debut Chanel collection in October 2025. The designs became standout pieces of the Spring 2026 season and were worn by celebrities including Nicole Kidman, Jessie Buckley and Jacob Elordi. Chanel fashion president Bruno Pavlovsky said the close collaboration helped pave the way for the acquisition.
A Historic Paris Institution
Founded in 1838, Charvet is widely regarded as France's oldest shirtmaker and has long been known for its custom tailoring and luxury fabrics. Over the years, it has dressed figures including Winston Churchill, John F. Kennedy, Yves Saint Laurent and Karl Lagerfeld. Its Place Vendôme boutique is famous for offering thousands of fabric options and highly personalised shirtmaking services.
CHANEL acquires French shirtmaker Chavret after Matthieu Blazy revived the house’s relationship—crafting three button-up shirts for his debut collection pic.twitter.com/T2GDEkipHi
— hionfashion (@hionfashion) July 2, 2026
The company has been run for decades by siblings Anne-Marie and Jean-Claude Colban, whose father purchased the business in the 1960s. According to Chanel, the pair wanted to secure the long-term future of the brand and its workforce. Charvet currently employs around 40 people at its Paris boutique and another 60 at its workshop in Saint-Gaultier, central France.
Chanel Plans to Protect Charvet's Heritage
Chanel said it intends to preserve Charvet's identity rather than expand it. Pavlovsky stressed that the company has no plans to open stores around the world or significantly increase production. Instead, the focus will be on protecting the craftsmanship and expertise that have defined Charvet for nearly two centuries.
More high quality button-ups with Chanel chains on the underside https://t.co/zGByljVIif pic.twitter.com/ZOWqWp7J7a
— DraftFits (@DraftFits) July 2, 2026
The acquisition also includes Charvet's six-storey building on Place Vendôme, one of Paris' most prestigious luxury addresses. Charvet now joins a group of specialist brands owned by Chanel, including Eres, Orlebar Brown, Barrie and Maison Michel.
For Chanel, the deal secures a renowned centre of shirtmaking expertise, while Charvet gains long-term support without changing the character that made it famous.
Matthieu Blazy Rekindled a Historic Relationship
The relationship between Chanel and Charvet gained new momentum after Matthieu Blazy enlisted the shirtmaker to create three oversized cotton shirts for his debut Chanel collection in October 2025. The pieces became standout looks from the Spring 2026 collection and reflected a connection between the two houses that dates back to founder Coco Chanel.
Jacob Elordi wearing the Chanel x Charvet shirt from the SS26 collection 🥵🥵 pic.twitter.com/Oh7GndWebD
— CONNOR (@homocowboi) January 28, 2026
The shirts were later worn by celebrities including Nicole Kidman, Jessie Buckley and Jacob Elordi. According to Chanel fashion president Bruno Pavlovsky, Blazy quickly developed a strong working relationship with Anne-Marie and Jean-Claude Colban, helping lay the groundwork for the acquisition.
What the Acquisition Means for Charvet's Future
While ownership is changing, Chanel has made clear that Charvet's identity will remain intact. The luxury house said it has no plans to expand the brand through a global store network or significantly increase production. Instead, the focus will be on protecting the craftsmanship, expertise and heritage that have defined Charvet since 1838.
Chanel acquires luxury Parisian shirtmaker Charvet.
— personal shopper (@pyramid_fox) July 2, 2026
One of the oldest shirt maker. pic.twitter.com/T8ojXyTrkS
For the Colban family, the agreement secures a long-term future for the business and its employees. For Chanel, it adds one of France's most respected shirtmakers to a growing portfolio of specialist luxury brands. The deal ensures that Charvet's centuries-old savoir-faire will continue under the backing of one of fashion's most powerful companies.










