Rihanna's Fenty Beauty is bringing lip gloss and setting powder directly to smartphones through a 29-piece collaboration with tech accessories brand CASETiFY. The new release includes a magnetic holder that attaches miniature makeup products to the back of a phone.
Launched on Wednesday, 28 October, the limited-edition collection features 16 CASETiFY exclusives, including protective phone cases, MagSafe accessories, straps, and charms. The partnership marks a new beauty category for CASETiFY and gives Fenty Beauty another route to reach consumers beyond traditional cosmetics.
Fenty Beauty Turns Mini Makeup Into Phone Accessories
The collection's centrepiece is the On The Go Essentials MagSafe 2-in-1 Holder, a silicone accessory in Fenty Beauty's Cocoa Nude shade that holds the brand's Gloss Bomb Universal Lip Luminizer and Invisimatte Instant Setting + Blotting Powder against a compatible smartphone.
The design lets users carry both products alongside their phones, making them easier to reach for touch-ups without digging through a makeup bag. The cosmetics are paired with the accessory as part of the collection's product bundles, rather than simply being printed onto a phone case.
The wider range extends beyond the magnetic holder, with the Cocoa Nude Ripple Case and reflective Mirror Cases among the designs, alongside printed covers featuring graffiti-inspired graphics and Rihanna's hand-drawn lip illustration.
A Rope Crossbody Strap in Cocoa Nude and a Fenty Beauty Logo Charm Hook offer further ways to carry and personalise compatible devices, including with a Mini Gloss Bomb keychain. The 29-piece assortment brings the cosmetics brand's signature look to everyday tech accessories, combining phone protection, portability, and beauty-inspired styling.
What the Collaboration Means for Beauty Tech
For CASETiFY, the launch opens a new beauty category by linking its phone accessories to products from a recognised cosmetics brand. On the other hand, Fenty Beauty gains an alternative channel to extend its name beyond makeup counters and conventional beauty retail.
The concept reflects the overlap between beauty products and phone accessories, with beauty-themed grips and holders attracting more attention in 2026. However, the partnership's commercial impact and the scale of consumer demand for this category have yet to be established.
The CASETiFY team said the collaboration was designed to unite Fenty's 'Beauty for All' ethos with its own 'Show Your Colours' platform, turning phones into part of a portable beauty routine. The team also said it prioritised practical use over novelty, highlighting the Mirror Case and detachable MagSafe holders for the miniature powder and lip gloss. The approach positions the range as more than a visual tie-in, with the products intended to keep beauty essentials accessible on the go.
The limited-edition collection is available on CASETiFY's website, in its Co Lab app, and at participating CASETiFY Studio locations. Availability may vary by market.
Official Fenty Beauty US listings price individual accessories from $14 for the Fenty Beauty Charm Hook to $74 for the Logo Tablet Case, while phone cases cost $64 and the On-The-Go Essentials MagSafe 2-in-1 Holder is priced at $42. Beauty-and-tech bundles range from $35 to $115 at the time of publishing.
In the UK, prices range from £12 for the Charm Hook to £57 for the On-The-Go Essentials MagSafe 2-in-1 Holder. Prices and product availability may vary by design, device compatibility and retailer, so shoppers should check the relevant official listings for the latest details.
