Swiss Beauty has made its Paris Fashion Week debut, introducing an Indian cosmetics brand to the international runway. The brand presented eight makeup looks, shown by six models and two influencers, as part of its international expansion.
The brand worked with Gold Coast to bring the expertise and glamour to life at Paris Fashion Week in October 2026. The eight looks demonstrated the versatility of Swiss Beauty's makeup range across diverse faces and styles.
Makeup Meets Fashion
The brand described the event as an opportunity to go beyond traditional marketing by featuring its products directly in a fashion presentation. Mohit Goyal, founder of Swiss Beauty, said in a company statement to the press, 'Building Swiss Beauty has always been about understanding our consumers and growing with them.'
'To now see Swiss Beauty walk the runway at Paris Fashion Week is an incredibly proud moment for all of us. It reflects how far we have come, but more importantly, the ambition with which we are building what comes next. Paris is an important moment in that journey, and one that gives us immense confidence about where Swiss Beauty can go from here,' said Mohit, founder of Swiss Beauty.
Shalini, AVP of Marketing, emphasised makeup's role in shaping the presentation. She stated that 'What makes this moment exciting for us is not simply being present at Paris Fashion Week, but seeing Swiss Beauty products become part of the creative language of the runway.'
'Makeup has always been a powerful form of self-expression, and these eight looks give us a new canvas to demonstrate that. Each look brings out a different side of our products and shows the versatility we want consumers to experience every day.'
The collaboration introduced the brand's 'We Got You' philosophy to an international fashion audience. Gresha Sen Gupta, AVP and creative director of Swiss Beauty, described the partnership as an opportunity to connect fashion and beauty through different looks and creative expressions.
'Fashion and beauty have always played off each other and Paris felt like the right place to take that relationship somewhere new. But more than taking our products to the runway, for us, this was about taking 'We Got You' to Paris,' Gupta said.
'Seeing that thought come alive across different faces, different looks and different moments made it much bigger than a line. We don't just make the look, we walk it. And now, Paris, We Got You.'
Harry Potter Inspires Makeup Collection
Swiss Beauty has also ventured into fantasy-inspired beauty. It launched a limited-edition Harry Potter makeup collection with Warner Bros Discovery Global Consumer Products in August 2026.
The collection draws on Hogwarts Houses, spells, and the Patronus charm through collectable packaging and distinctive finishes. It also includes a colour-changing foundation, multichrome eyeliner, tinted glosses, eyeshadows, and makeup brushes. These products combine the brand's beauty concepts with the franchise's visual appeal.
Expanding Beyond India
Swiss Beauty was founded in 2013 by brothers Amit and Mohit Goyal. Since then, the company has focused on accessible cosmetics, offering products for the face, eyes, and lips.
The brand has grown through physical retail and e-commerce and introduced a premium line, Swiss Beauty Select. Its presence at Paris Fashion Week further supports its international expansion strategy.
