Jessie Cave has defended her unusual OnlyFans venture after admitting that her supposedly 'non sexual' hair content is specifically aimed at people with an interest or fetish for hair.
The Harry Potter actress, who played Lavender Brown in three films in the franchise, launched her hair focused OnlyFans account in March 2025, saying she wanted to use the platform to help clear her debts and gain greater financial independence.
Rather than producing explicit material, Cave has built her page around her long hair, including videos of herself brushing, styling and plaiting it. Yet she has been frank about the niche audience she hopes to attract.
'It's very much geared towards people who have an interest or fetish with hair,' Cave said on her Before We Break Up Again podcast.
She has also stressed that a fetish does not automatically mean sexual content, drawing a distinction between the nature of her videos and the reasons some subscribers may be interested in them.
@theobserveruk From Harry Potter to hair content on OnlyFans @jessiecave makes more money plaiting her hair for fetishists online than she ever did from her role in the film franchise. None of her videos are explicit, but they do appeal to people who fetishise hair. After 19 years in the acting industry and the birth of her fourth child, Cave's financial situation changed and she turned her hair into something of a small business. 'For so long, I've been this mother figure. For me to then go and do something which is quite risqué, it has been fun to make people think differently of me,' says Cave. Read the full interview with Eva Wiseman at the link Videography by Alice Anderson
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Cave Explains the Unusual Appeal of Her Hair Content
Cave said the idea developed after she noticed the attention her hair videos were already receiving on Instagram.
'I'm launching a hair OnlyFans,' she announced, explaining that the account would be 'entirely for hair based content'. She said she wanted to offer subscribers 'the best quality hair sounds' alongside what she described as 'very sensual stuff'.
Despite using the word 'sensual', Cave has maintained that the account is not intended to provide sexual content.
'It's a fetish. Fetish doesn't necessarily mean sexual,' she said.
She has previously described the concept as deliberately niche, while acknowledging that some people may find the idea unusual.
Cave also said the comments she received about her hair online were not generally explicit, but the level of interest convinced her there was an audience willing to pay for more specialised content.
The actress has therefore positioned the venture as a form of creative work rather than a conventional adult content career. Her approach also challenges the assumption that everything published on OnlyFans is sexually explicit.
OnlyFans Became a Financial Lifeline for the Actress
Behind the unconventional idea was a much more practical concern: money.
Cave has spoken openly about struggling financially despite her association with one of the world's biggest film franchises. She has four children with partner Alfie Brown and has said childcare costs, combined with the unpredictable nature of acting work, made finding conventional employment difficult.
Appearing on This Morning, she admitted that turning to OnlyFans initially felt embarrassing.
'People just assume I'm rich and I have loads of money and no I don't,' she said, explaining that she had only played a 'small ish part' in Harry Potter and that the films were made around 20 years ago.
Cave said she would have preferred to get a traditional job, but found the realities of childcare and her career made that difficult.
The gamble, however, quickly paid off.
She has revealed that she earned more than £15,000 on her first day on the platform and later said that she had made more through OnlyFans in one year than during her entire acting career.
The success has also given Cave a greater sense of confidence and independence, allowing her to continue pursuing creative work while earning money directly from her audience.
Although her account has attracted attention precisely because of its association with OnlyFans, Cave remains clear about what she is selling: hair focused content rather than explicit material.
Her candid admission that the page caters to a fetish audience, however, leaves a provocative distinction at the centre of her business. The content itself may be non sexual, but Cave knows that its appeal extends to people whose interest in hair can be deeply personal and fetishistic.
