Joey King has found a clever way to get fans talking about Practical Magic 2 long before it reaches cinemas. Instead of giving away story details, the actress let her wardrobe do the talking, stepping into New York City in a look that felt as though it had walked straight out of the magical world of the beloved franchise.
The 26-year-old's dramatic outfit instantly captured attention, proving that the film's fantasy has already begun beyond the screen. Joined by co-star Maisie Williams, King turned an ordinary day of interviews into a stylish preview of the enchanting atmosphere audiences can expect when the sequel arrives later this year.
Joey King Brought the Magic to New York
King stepped out in Chelsea, New York, during the first leg of the film's press tour wearing a burgundy embellished knit tank from Mark Gong's Autumn Winter 2026 collection. The rich jewel tone, delicate beadwork and gothic feel immediately echoed the mystical charm that has always surrounded the Practical Magic universe.
She paired the striking top with a sheer black lace skirt featuring a flowing mermaid silhouette, creating an outfit that balanced elegance with mystery. Styled by Jared Eng, the look felt carefully chosen to reflect the magical themes of the upcoming sequel without looking like a costume.
Accessories Completed the Look
King completed the ensemble with Hagelstam Ruby 105 Noir lace-up heels, a black Blumarine handbag, Gabriel & Co. diamond huggie earrings and Rachel Katz dagger rings. Each accessory added another subtle layer to the dark romantic aesthetic that has become closely linked with modern witch-inspired fashion.
Her beauty choices also strengthened the overall look. Long red curls, a soft side part and understated make-up allowed the rich colours and textures of the outfit to stand out while maintaining an effortless appearance.
Maisie Williams Offered a Different Style
Walking alongside King was Maisie Williams, who chose a completely different direction for the occasion. While King embraced darker tones, Williams softened the mood in a blush satin skirt, pale pink top and an off-the-shoulder cream Maison Margiela sweater.
The contrast worked surprisingly well. Together, the pair looked less like celebrities attending interviews and more like two sisters with different personalities, quietly reflecting the relationship their characters Kylie and Antonia Owens share in the upcoming film.
The Fantasy Begins Early
The outfit choice did more than create fashion headlines. It helped blur the line between the promotional tour and the magical world fans associate with Practical Magic, making the campaign feel like an extension of the film itself.
King plays Kylie Owens, the daughter of Sandra Bullock's Sally Owens, while Williams stars as Antonia Owens. They join returning stars Bullock and Nicole Kidman, who reprise their roles as the Owens sisters decades after the original 1998 classic introduced audiences to the enchanting family.
Nicole Kidman Revealed the Sequel's Heart
Earlier this year, Bullock and Kidman began promoting the sequel during CinemaCon, where Kidman reflected on why returning to the story felt meaningful.
She explained that the original film has found a new audience over time and that revisiting its world now feels especially relevant.
Kidman also revealed that family remains the emotional centre of the sequel.
Speaking about raising sisters herself, she said the story continues to explore those relationships, suggesting that while magic remains a key attraction, the real heart of Practical Magic 2 still lies within the bond between the Owens women.
The Countdown Has Officially Begun
With the first major press appearances now under way, excitement for Practical Magic 2 is growing well ahead of its 18 September cinema release. Fashion has unexpectedly become one of the film's strongest promotional tools, giving fans visual hints about the atmosphere without revealing the plot.
If King's first appearance is any indication, audiences can expect the promotional campaign to embrace the same magical charm that made the original film such a lasting favourite. Months before tickets even go on sale, the fantasy is already beginning to feel very real.
