Rina Lipa has made her beauty campaign debut as the face of Italian fashion label GCDS. The model and actress, who is the younger sister of pop star Dua Lipa, fronts the campaign for the brand's new unisex perfume, Morso.
Rina has maintained a relationship with GCDS over several years, working with the Italian label before taking on its latest beauty campaign. She previously walked in the brand's digital Fall 2021 and in-person Spring 2023 runway shows.
Creative director Giuliano Calza told WWD that Rina was his first choice for the campaign, noting that she has served as one of his muses over the years. He stated, 'When we started thinking about who could be the ambassador, Rina was the first name. I was sure from the beginning'.
Rina recalled that Calza initially proposed the collaboration during a dinner two summers prior. She accepted, describing the campaign as a significant responsibility and expressing her intent to make the designer proud.
The visual concept shows Rina's transformation from an angelic figure to a more provocative character. This reflects the fragrance's central themes of instinct and desire.
Inside the Morso Fragrance
GCDS collaborated with perfumer Angéline Leporini for two years to develop Morso, the Italian label's first fragrance. The name, meaning 'bite' in Italian, references the brand's sculptural Morso heels, known for their fang-like details. This theme extends to the packaging. The perfume comes in a glass bottle encased in a metallic gold structure inspired by the shoe's shape.
The unisex fragrance opens with notes of dates, roasted hazelnut and rum, followed by honeyed jasmine and amber. Vanilla and incense form its base, creating a warm, gourmand scent. The fragrance is available in four sizes, with an 18 ml travel spray priced at €39 (£33). The 30ml, 50ml and 100ml bottles retail for €65 (£54), €89 (£74) and €120 (£100), respectively.
Rina's Work Beyond Fashion
While often recognised as Dua's younger sister, Rina has established her own career in acting, filmmaking, and modelling. She studied drama and theatre arts at Goldsmiths, University of London, and has a background in ballet, dance, and theatre.
In early 2026, she wrote and starred in Weight of Ribbons, a short film examining a ballerina's relationship with dance and the challenge of separating personal identity from a long-term artistic pursuit.
In a December 2019 interview with Vanity Fair Italia, Rina described fashion and acting as creative outlets that allow her to express her personality through clothing and performance. The GCDS collaboration expands her portfolio to include beauty campaigns.
Recent Fashion Highlights of Her Sister
Dua Lipa sur le tapis rouge des WSJ. Magazine Innovator Awards, à New York. pic.twitter.com/04uKnEeU8G
— DUA LIPA FRANCE (@Dualipa_france) November 7, 2026
Dua Lipa attended the 2026 WSJ Magazine Innovator Awards in New York on 29 October, wearing a Chanel Fall/Winter 2026 haute couture ensemble by Matthieu Blazy. The cream skirt suit featured floral lace embroidery, pearl accents, and an asymmetrical cap. Pearl anklets, satin heels, and a matching handbag completed the look.
Lipa attended the ceremony with A$AP Rocky; together, they presented Blazy with the Fashion Innovator award. Her outfit received significant attention for its unique take on Chanel's classic tailoring and accessories.
Dua Lipa X London Literature Festival
— DuaLipaWears (@DuaLipaWears) November 6, 2026
Dia 25/10/26
📍 Londres, Inglaterra
Schiaparelli “cinto da coleção de primavera 2027” pic.twitter.com/t1vki3sU0q
Earlier, on 25 October, Lipa wore Schiaparelli for her conversation with Patti Smith at the 2026 London Literature Festival. The ensemble featured a sheer, embellished top from the label's Spring/Summer 2027 collection. She completed the look with a black bra, wide-leg trousers, and a sculptural gold-buckle belt.
