Winta Zesu
A viral video showing influencer Winta Zesu being ignored by red carpet photographers has sparked a fresh debate online Winta Zesu / Instagram

An 'uncomfortable' video showing influencer Winta Zesu apparently being ignored by red carpet photographers has sparked a fresh debate about fame, social-media influence and whether every person invited to an event should expect to be photographed.

The clip, recently shared on Reddit's r/cringereels, shows Zesu posing on a red carpet while photographers appear to focus elsewhere. She eventually leaves the area before seemingly returning for another attempt, creating an awkward moment that quickly attracted thousands of reactions online.

Posts from the cringereels
community on Reddit

'Photographers Don't Waste Time'

The post was titled 'Photographers don't waste time', with commenters debating whether the photographers genuinely overlooked Zesu or whether the entire scenario was staged.

Zesu is not a newcomer to this type of content. The New York-based fashion and lifestyle creator has built a large online following around videos that deliberately manufacture uncomfortable or outrageous situations.

Ragebait Content

Rolling Stone previously reported that Zesu's content includes skits and satire designed to provoke strong reactions. She told the publication that she realised controversial situations could make videos perform better, and described much of her work as skits or satire, including her restaurant-related videos.

Her history of red-carpet videos also predates the latest Reddit post. Publicly available videos from Zesu's social accounts include clips from 2023, 2024 and 2025 featuring her posing at events and interacting with photographers. Some are explicitly framed around being unknown or receiving little attention from photographers.

That background has led some Reddit users to conclude that the latest clip should not necessarily be interpreted as a genuine account of photographers refusing to photograph her.

Was She 'Completely Ignored'?

Several commenters pointed out that the footage does not clearly show the photographers and Zesu in the same frame at the precise moment she is posing. One user argued that the editing leaves open the possibility that photographers did take photographs outside the portions shown in the clip.

Other commenters took the scenario at face value and argued that red carpet photographers are primarily working to capture the event's principal talent rather than every influencer or content creator who walks onto the carpet.

One Reddit commenter claiming more than a decade of experience working red-carpet events explained that photographers and media generally focus on the film or television talent they have been assigned to cover. The comment also distinguished between the main cast and invited content creators.

An Awkward Red Carpet Moment

The debate echoes an earlier viral episode involving Zesu. In 2023, PetaPixel reported on a video in which she appeared to wait for photographers to take her photograph at a red-carpet event before leaving without the attention she expected. The video generated millions of views and divided viewers over whether she had been unfairly overlooked or simply was not a recognised celebrity.

However, describing the latest incident as a straightforward case of photographers 'completely ignoring' Zesu would go beyond what the available evidence establishes.

The footage has clearly generated a reaction, but there is no independent evidence confirming that every photographer deliberately refused to photograph her. Given Zesu's documented history of satire and rage-bait-style content, the possibility that the video is intentionally staged or edited for comedic effect is significant.

For viewers encountering the clip without that context, however, it looks like an unusually awkward red carpet moment which may be precisely why it has once again travelled so widely online.