Sabrina Carpenter To Bring Possible Hitchcock Glamour to A24 x Dior's New Cinematic Collaborations

Dior's newly announced two-year partnership with A24, centred on New York's Cherry Lane Theatre, offers a glimpse of how the two could unite.

A24 acquired the historic Cherry Lane Theatre in 2023. For the next two years, Dior will be its main partner while the venue hosts films, theatre, talks, and live events.

Anderson's Cinematic Influences

The collaboration builds on Anderson's previous work with A24. He met Rose Garnett, head of A24 UK, while designing costumes for Luca Guadagnino's Queer, and they have since explored ways to connect fashion and cinema.

The viral teaser video from A24, Anderson, and Sabrina Carpenter hints at the partnership's creative direction. It shows them walking on treadmills in matching outfits: unbuttoned flannel shirts, white T-shirts, jeans, dad belts, and Salomon sneakers.

A two-minute film followed the viral teaser, featuring Camille Cottin, Josh O'Connor, Drew Starkey, and Sophie Wilde, who mimic Anderson in different ways. Some adopt exaggerated catwalk movements as part of the story.

Anderson has previously brought cinematic and storytelling influences to Dior. His Dior Cruise 2027 collection drew on Alfred Hitchcock's filmmaking and visual style, featuring high necklines, draped bodices, and drop-waist silhouettes inspired by Hitchcock's heroines.

The collection took on a darker tone, incorporating classical design, suspense and mystery through distressed denim and shadow-like details inspired by Hitchcock's Venetian blinds and voyeurism.

The film-inspired design history and the teaser's visual language suggest the future collections may connect to classic Hollywood and cinematic style.

Just look at Vera Miles, who played Laurie Jorgensen in the 1956 film The Searchers, and how her Western-inspired look echoes the vintage aesthetic Carpenter brought to the teaser.

Miles also appeared in several Hitchcock projects, including The Wrong Man (1956), where she played the distressed wife of a musician falsely accused of a crime, and Psycho (1960), in which she played Lila Crane, the sister searching for her missing sibling.

Such mysterious gestures and suspense in Hitchcock's work could further inspire the collaboration's walks, collections, colour palette, and set designs.

'This is the start of an exciting partnership built around artists and storytelling,' Anderson said.

'Putting two creatively driven worlds side by side - you start to see what they pull out of each other that neither could've found alone. That's where the interesting stuff happens.'

The partnership also aims to build a cultural presence and reach a younger generation through A24 and its community. This opens the door to contemporary inspiration, including actors and artists connected to A24, as well as elements that appeal to Gen Z.

The partnership will also support students, investing in opportunities for young people to engage with both the creative and practical sides of film and theatre.

Dior will amplify and support select films and projects from A24, while the theatre will serve as a laboratory for exploring the partnership.

The Bigger Shift

Brands joining the A24 universe show a bigger change in how fashion and cinema connect.

Today, fashion presentations increasingly mirror how the film industry launches movies. Creative directors introduce collections with teasers and trailers, while campaigns often take the form of short films.

Saint Laurent exemplifies this trend with the launch of Saint Laurent Productions in 2024. Maison Margiela is also taking the relationship further by presenting a documentary alongside its upcoming SS27 collection. Rather than using film solely for promotion, the documentary shapes the collection's narrative and creative direction.

Cinema gives fashion a way to build stronger stories and deeper connections with audiences. As John Galliano described in an interview with AnOther, dressmaking is 'in dialogue with storytelling', with the two able to 'invigorate each other'.

It also creates stories and imagery that quickly become part of popular culture. In contrast, fashion's engagement with audiences has become more commercialised, relying on marketing and direct sales to build popularity and engagement.

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