Irina Shayk has traded the theatrical glamour of Victoria's Secret's runway for sleek leather and shimmering sequins in Donna Karan New York's latest campaign, unveiled just 10 days after her appearance at the lingerie brand's fashion show. The Russian supermodel, 40, stars in the fashion house's Fall/Winter 2026 campaign, launched on Wednesday, 28 October, showcasing a collection that combines structured tailoring with sophisticated evening wear.
Photographed by Mert Alas, Shayk models several black ensembles, including a belted leather trench coat, a strapless dress and a floor-length sequin gown. The campaign marks another collaboration between Shayk and Donna Karan, highlighting her continued presence in luxury fashion following her recent runway appearance.
Irina Shayk Trades Victoria's Secret Wings for Donna Karan's Leather Looks
Shayk's latest campaign presents a more understated aesthetic than the elaborate costumes associated with the Victoria's Secret runway. In one photograph, she wears a black leather trench coat cinched at the waist and left open to reveal her legs, creating a dramatic silhouette. Another look features a strapless leather sheath dress, while a V-neck cocktail dress incorporates sculptural gold hardware against the collection's predominantly black palette. For an evening ensemble, Shayk models a full-length sequin gown beneath a long wool coat, combining sparkle with winter layering. Accessories include the black leather Bridgehampton Tote and Cashmere Clutch, complementing outfits designed to transition between daytime and evening occasions.
Captured in warm, golden-hour lighting, the photographs contrast the dark clothing with a softly illuminated, New York-inspired setting. The campaign features creative direction by Trey Laird, styling by Jessica Diehl, hair by Chris McMillan and make-up by Jamal Scott. Shayk praised Donna Karan's celebration of women's strength, confidence and femininity, while expressing admiration for Alas's ability to capture those qualities through photography. Her latest campaign follows the Victoria's Secret Fashion Show in Los Angeles on Sunday, 18 October, where she appeared wearing oversized white feathered wings. While that runway appearance featured elaborate lingerie-inspired styling, her Donna Karan photographs highlight streamlined silhouettes, leather textures and evening wear.
Why Shayk's New Campaign Reflects Donna Karan's Timeless Glamour
Shayk's latest collaboration follows her appearance in Donna Karan New York's Fall/Winter 2025 campaign alongside Claudia Schiffer, Imaan Hammam, Liya Kebede and Mariacarla Boscono. Since its 2024 relaunch, the fashion house has worked with prominent supermodels, including Kate Moss and Christy Turlington, while revisiting elements of its established design identity. The brand's history is closely associated with Donna Karan's Seven Easy Pieces concept, which emerged in 1984 and became central to her debut collection in 1985.
The concept encouraged women to build versatile wardrobes around essential garments that could be combined for professional and social occasions. More than four decades later, the Fall/Winter 2026 campaign reflects that approach through contemporary leather designs, tailored dresses and evening wear intended for different settings. For Shayk, the collaboration adds another major fashion appearance to a year that has included her return to the Victoria's Secret runway.
At 40, she continues to work with established fashion houses, moving between theatrical runway presentations and polished advertising campaigns. Her latest Donna Karan photographs bring together structured tailoring, statement accessories and evening glamour, presenting a wardrobe centred on modern city dressing. The Fall/Winter 2026 collection is available through Donna Karan's website and selected retailers worldwide.
