Christmas is usually the season of beautifully wrapped presents, but Miley Cyrus would probably prefer hers without the paper. The singer's unusual aversion has found its way into her latest Maybelline campaign, where the beauty brand has turned an unexpected personal detail into a festive punchline.
In the new Maybelline advertisement posted on social media, Miley steps into a bright red Christmas wonderland, complete with oversized Advent calendar doors, wrapped gifts, and plenty of holiday glamour. Dressed in a glossy red corset-style dress, she explores the festive set while promoting Maybelline's Instant Eraser Concealer.
However, the real gift is hidden in the caption. 'No wrapping paper, and definitely no papery under-eyes', Maybelline writes, adding that Miley said it best: 'paper is off the holiday checklist'. It's a cheeky reference to a paper aversion the pop star has discussed publicly, proving that not every Christmas beauty campaign needs to be wrapped up in shiny paper in order to be beautiful.
Why Wrapping Paper Is Miley Cyrus' Christmas Nightmare
Cyrus opened up about her aversion to paper during a December 2025 appearance on Jimmy Kimmel Live!, revealing that the problem goes back to childhood. The singer explained that the texture and sound of dry paper are particularly unpleasant for her.
Her brothers knew exactly how to get a reaction, rubbing pieces of paper together during family car journeys. The anecdote explains her reaction to the wrapped present from one of the Maybelline Advent calendar drawers. 'Yikes, it's wrapping paper'.
Unfortunately, the problem has yet to mellow out, even in adulthood. Cyrus described how ordinary activities, including handling cardboard packages and receiving physical letters, can become uncomfortable experiences. She joked that her fiancé, musician Maxx Morando, helps by opening packages outside, while silk stockings make a much more appealing alternative to traditional wrapping paper.
Although the story has its amusing moments, Cyrus has also acknowledged that her aversion affects everyday life. She described it as a phobia and discussed the possibility of seeking professional help. Christmas gifts present their own challenge, but the 'The Climb' singer has certainly risen to the occasion with a dash of humour for Maybelline's holiday campaign.
Maybelline Wraps up the Joke With a Beauty Twist
Fortunately, Maybelline's latest advertisement asks Cyrus to handle more glamour than wrapping paper. The festive video places her among numbered red compartments resembling an enormous Advent calendar. Panning from presents to decorations, the campaign shifts attention to close-ups of the singer's complexion and the Instant Eraser Multi-Use Concealer.
According to Maybelline's Instagram caption, the product contains hydrating goji berry and promises up to 12 hours of hydrating wear. The brand also promotes its brightening and contouring benefits, along with a finish designed to avoid caking. After all, the only type of cake you want during the holidays is the one served on a plate with tons of frosting.
The advertisement continues Cyrus' partnership with Maybelline, which announced her as a global spokesperson in 2025. The collaboration has already seen the singer put her own musical spin on the brand's famous 'Maybe it's Maybelline' jingle.
This time, the cleverest part of the campaign isn't a musical makeover. It's the decision to turn her very specific nightmare into a beauty joke that feels unmistakably personal. Miley Cyrus might have a complicated relationship with paper, but Maybelline has found a way around it. Maybe she's born with it. Maybe it's a paper-free Christmas.
