Jalen Brunson celebrating after Knicks win Game 5 of 2026 NBA Finals. Jalen Brunson/Instagram

New York City has been waiting 53 years for this moment, and it's finally here. The New York Knicks are NBA champions, and the city is gearing up for a ticker-tape parade of a lifetime.

Whether you're planning to line the streets or watching from the comfort of your home, here's everything you need to know about the Knicks parade. Get into celebration mode, grab the best championship merchandise before it sells out, and check out the expected attendees for Thursday's event.

When and Where: Parade Date and Route

The Knicks' championship parade is set for Thursday, 18 June, and will take place along the iconic Canyon of Heroes route along Broadway, starting near Battery Park and heading north towards City Hall. Mayor Zohran Mamdani announced the celebration, which kicks off at 10 AM, so if you're planning to grab a spot, you'll want to get there well ahead of time.

After the parade wrap up, Mayor Mamdani will host a Key to the City ceremony at the City Hall Plaza. It's a fitting tribute for a squad that delivered the city's first NBA title since 1973.

Who's Expected to Attend the Knicks' Parade?

The players themselves will obviously be the main draw, and Jalen Brunson at the top of the float is going to be a spectacle. Brunson was named Finals MVP after putting up 45 points in Game 5 and averaging 32.6 points, 4.2 rebounds, and 4.6 assists across the series, so expect a very loud reception when he rolls through.

Beyond the squad, the Knicks have become the team of New York's celebrity scene over the past few seasons. Courtside regulars throughout the Finals run included Timothée Chalamet, Spike Lee, and Ben Stiller. Given the historic win, it would be no surprise to see familiar faces lining the route or joining the City Hall festivities.

Coach Mike Brown, who led the team through this remarkable run, is also someone to watch for. His post-game words after the Game 5 win captured the emotion perfectly: 'To have the fans that we have in New York City, and be able to bring home a championship after all these years is absolutely amazing.'

Where To Buy Your Knicks Championship Shirt

If you can't make it to New York on that day or prefer to prepare your kit in advance, the good news is that there are already some solid options available. Whether you're looking for snapbacks or hoodies, here's where to get your Knicks merch.

For more traditional championship gear, major sports retailers like Fanatics and the official NBA Shop are your safest bets. Top picks among fans are the Jalen Brunson 2026 NBA Finals Patch Fast Break Jersey, New York Knicks JH Design Reversible Full-Zip Flight Jacket, and New Era Official Team New York Knicks 59FIFTY Fitted Hat. You also can't go wrong with a Nike NBA Champions 2026 to match with Towns and Brunson.

For a more streetwear-style look, don't sleep on Japanese graphic artist VERDY. The brand has released an exclusive run of commemorative T-shirts featuring his iconic character, Vick, holding the Larry O'Brien trophy, available in both black and white colourways.