Hailey Bieber and Beyoncé are seeing their beauty brands attract attention for different products, with both featuring in Google's 2026 Holiday 100, an annual selection of trending gifts based on shopping searches.
Rhode's Pocket Blush and Cécred's Restoring Hair & Edge Drops have been highlighted alongside Cetaphil's Gentle Skin Cleanser, demonstrating the range of beauty products attracting interest from American shoppers.
The selection brings together celebrity-founded beauty labels and established skincare brands, offering an insight into the products consumers are researching ahead of the festive season. Google says more than one billion shopping-related searches take place on its platform every day, although the Holiday 100 reflects search interest rather than confirmed sales or a definitive ranking of best-selling products.
Rhode and Cécred Stand Out
Rhode's Pocket Blush was identified as a 'breakout search' in Google's 2026 selection, marking another notable moment for Bieber's beauty business. The cream blush is designed to deliver buildable colour to both the cheeks and lips, with a lightweight formula that leaves a soft, radiant finish.
The recognition comes during a significant year for Rhode, which expanded its international retail presence through its launch at Sephora across Europe and the UK. The brand's growing visibility in major beauty markets may have contributed to increased consumer curiosity, although Google has not confirmed a direct link between its retail expansion and the product's search performance.
Beyoncé's Cécred also secured recognition, with its Restoring Hair & Edge Drops recording an all-time high in search interest, according to Cosmetics Business. The water-based hair treatment is designed to support the appearance of fuller, healthier-looking hair, adding to the brand's focus on scalp and hair care.
Launched in 2024, Cécred draws on the singer's personal connection to haircare and her experiences growing up around her mother's hair salon. Its inclusion in Google's selection marks another milestone for the celebrity-founded label as it continues to build its presence in the competitive haircare market.
Sagal Mohammed, Editorial and Creative Lead for Google Shopping, highlighted the two celebrity brands when discussing this year's standout beauty searches. She told Cosmetics Business: 'Two big standouts were the Rhode Pocket Blush, which became a breakout search, and Cécred's hair oil hitting an all time high'.
The quotation refers to Cécred's hair oil, while the specific product featured in the article is the Restoring Hair & Edge Drops. Google has also reported a 160% increase in searches for Cécred hair products in 2026, although this figure relates to the broader product category rather than the individual drops.
Cetaphil Joins Google's Beauty List
While Bieber and Beyoncé's businesses attracted attention, Cetaphil demonstrated that established skincare products remain part of the conversation. Its Gentle Skin Cleanser was also named among the beauty products featured in Google's 2026 Holiday 100.
Unlike the make-up and haircare products from Rhode and Cécred, Cetaphil's cleanser focuses on everyday skincare. It is formulated to remove dirt, excess oil and make-up while cleansing the skin, making it an option for consumers looking for a straightforward addition to their daily routines.
The wider beauty selection also includes Tower 28 and Summer Fridays, highlighting the variety of brands attracting interest from American shoppers. Their inclusion alongside Rhode, Cécred and Cetaphil demonstrates that Google's selection encompasses both newer beauty businesses and more established names.
The Holiday 100 covers multiple shopping categories beyond beauty, bringing together products that have attracted significant search interest throughout the year. With more than one billion shopping-related searches taking place on Google daily, the annual selection offers an insight into the brands and products consumers are actively researching.
For Bieber and Beyoncé, the recognition provides another indication of the attention their beauty businesses are receiving beyond their celebrity profiles. Meanwhile, Cetaphil's inclusion highlights the continued interest in established skincare essentials alongside newer celebrity-backed beauty launches.
