Takashi Murakami has once again turned one of his most famous art symbols into wearable fashion. The Japanese artist's footwear label, Ohana Hatake, has revealed a new 'Rainbow' version of its Full-Bloom slipper, bringing his smiling flower design back in brighter colours than ever. The new style is set to launch on 23 July and continues the artist's push into luxury footwear.
The latest release arrives only months after Ohana Hatake introduced several new Full-Bloom colourways, showing that Murakami is building the brand beyond a one-time art project. Instead, the label is becoming a growing part of today's designer footwear market.
While the slides are playful, they also reflect a bigger fashion movement. Luxury shoppers are showing more interest in colourful statement shoes that mix comfort with bold design instead of quiet, simple styles.
Murakami's Famous Flower Takes Centre Stage Again
The new Full-Bloom 'Rainbow' slipper covers its upper with Murakami's well-known smiling flower. Instead of using one shade, every flower petal comes in bright rainbow colours that instantly stand out.
Takashi Murakami’s signature happy flower on his latest Ohana Hatake slides🌈🌼 pic.twitter.com/Zcb6sCT4vW
— HYPEBEAST (@HYPEBEAST) July 21, 2026
The design has become one of the artist's most recognised creations over the past two decades. It has appeared on paintings, sculptures, Louis Vuitton collaborations and home décor, making it one of the easiest symbols to spot in modern art.
Now that same artwork has become the main feature of Ohana Hatake. Rather than adding a small logo, the flower itself works as the brand's identity, giving every pair an unmistakable look.
Comfort Meets Collectible Fashion
The Rainbow slipper is made from an upgraded EVA foam that is softer than previous versions. According to the brand, the material is lightweight, water friendly and easy to clean, making it suitable for everyday wear.
Each pair also includes an ergonomic footbed designed to improve comfort during long periods of use. A thick outsole adds extra grip, giving the slides more function than many fashion-first shoes.
The Rainbow edition carries a retail price of £87 ($117). It will be released through Ohana Hatake on 23 July, joining the growing Full-Bloom collection that has expanded steadily throughout 2026.
Could Colourful Slides Become Luxury's Next Must-Have?
Murakami's newest launch arrives as luxury fashion continues to embrace playful accessories. Bright colours, oversized shapes and art-inspired pieces have become increasingly popular as shoppers look for items that feel personal and fun instead of traditional.
Ohana Hatake has followed that shift since its debut in late 2024. What started with oversized floral slides has grown into multiple collections, seasonal colourways and pop-up stores, showing the brand has found an audience beyond art collectors.
Whether the Rainbow slipper becomes the season's biggest footwear hit remains to be seen. Still, Murakami's latest release proves that colourful footwear is no longer limited to streetwear. It is becoming part of luxury fashion's changing identity, where comfort, art and bold self-expression can all exist in one design.
Why Murakami's Fashion Moves Keep Winning Fans
Murakami has spent years bringing together art, fashion and pop culture. His work with brands like Louis Vuitton, Supreme and Crocs has shown that collectors are willing to wear pieces that feel like works of art. That strong history has helped build excitement around every new Ohana Hatake release.
The artist's smiling flower has become one of the most recognised designs in modern fashion. Fans see it as more than a logo because it connects to Murakami's colourful art style and long career. That makes each new release feel both familiar and fresh.
The Rainbow Full-Bloom slides continue that winning formula. They offer comfort for everyday wear while giving shoppers something bold that stands out from ordinary sandals. As luxury brands lean further into playful design, Murakami's latest footwear may be arriving at exactly the right time.
