Tom Holland has once again charmed fans after revealing that his non-alcoholic drinks brand, Bero, was partly shaped by his fiancée Zendaya's preferences. The actor explained that a new line of shandy-style drinks was developed with her in mind, sparking online discussion about the couple's shared lifestyle choices and how they influence his business decisions.
Holland said the idea was rooted in creating a product that felt more inclusive for people who do not drink alcohol. He shared that Zendaya had not connected with the original beer offerings from the brand, prompting him to rethink the direction of the range. The revelation has since led to renewed interest in both Bero and Zendaya's well-known teetotal lifestyle.
'Something Z Could Enjoy': How The Shandy Range Was Developed
Speaking about the product development, Holland revealed that the idea for the shandies initially came from his mother, before evolving into a more personal project tied closely to Zendaya's tastes. He explained: 'Zendaya, bless her, has never been a drinker, so she's never drank beer. She didn't love the beers we have on sale.'
He added that the intention behind the new range was to create 'something authentic at the company that Z could enjoy', highlighting how personal feedback helped shape the brand's evolution. The result is a line of alcohol-free shandy-style drinks designed to appeal to consumers who prefer lighter, non-alcoholic alternatives without compromising on flavour or social experience.
Zendaya's Teetotal Lifestyle and Wellness Choices
Zendaya has long maintained a completely alcohol-free lifestyle, something she has been open about in various interviews and public appearances. Reports suggest her decision is closely tied to maintaining mental clarity and control within a high-pressure industry, where constant travel, filming schedules and public scrutiny can be overwhelming.
Beyond alcohol, Zendaya is also known for avoiding coffee, energy drinks and soda. Instead, her preferred beverage is reportedly a venti iced matcha green tea latte with coconut milk from Starbucks. Her consistent approach to wellness has contributed to a broader public image centred on discipline, balance and intentional living.
Influence Within Her Relationship With Tom Holland
Zendaya's lifestyle choices have also been linked to a positive influence on Tom Holland, particularly during his own journey with sobriety, which began in 2022. The couple have often been praised by fans for their supportive dynamic, with Holland previously acknowledging the importance of personal accountability and a strong support system.
The creation of Bero and its expansion into alcohol-free shandies reflects that shared mindset. Industry observers have also noted that celebrity-backed wellness brands are increasingly resonating with younger audiences, with the global non-alcoholic drinks market now estimated to be worth over £10 billion and continuing to grow.
Bero's Expansion and Changing Drinking Culture
Bero was launched as Holland's entry into the rapidly expanding non-alcoholic beverage space, positioning itself as a modern alternative to traditional beer brands. The introduction of shandy-style drinks marks a clear effort to broaden its appeal, moving beyond standard alcohol-free beers into lighter, more accessible flavour profiles.
The development also reflects a wider cultural shift towards mindful drinking, particularly among younger consumers who are increasingly choosing alcohol-free options for health, lifestyle and social reasons. Celebrity involvement in this space has helped accelerate that trend, with brands like Bero benefiting from both personal storytelling and growing demand.
Fan Reaction and Wider Conversation
Following Holland's comments, fans quickly took to social media to react, with many praising the personal nature of the product inspiration. The idea that Zendaya directly influenced the development of a consumer product was widely shared, adding to the ongoing fascination with the couple's relationship.
At the same time, the discussion also opened up a broader conversation around alcohol-free lifestyles in Hollywood and beyond. While some speculation focused on Zendaya's habits, much of the response highlighted growing acceptance of teetotal living as a conscious and increasingly mainstream choice rather than a limitation.
A High-Profile Couple With Shared Influence
Holland and Zendaya remain one of Hollywood's most closely watched couples, frequently blending their personal and professional worlds. From film promotions to public appearances and now business ventures, their partnership continues to generate public interest across entertainment and lifestyle media.
Their influence extends beyond celebrity culture into consumer trends, particularly in wellness, fashion and lifestyle branding. As Bero continues to expand, the intersection between personal preference and commercial development is likely to remain a defining feature of its identity.
A Growing Market for Alcohol-Free Innovation
The rise of alcohol-free products like Bero reflects a broader transformation in drinking culture, driven by health awareness and shifting social habits. Analysts have noted strong growth in the sector, with consumers increasingly seeking alternatives that offer flavour and experience without alcohol.
As the category continues to evolve, celebrity-led brands are playing a significant role in shaping public perception. With Zendaya's preferences subtly influencing Bero's direction, the brand sits firmly within this wider movement towards more conscious consumption and lifestyle-led product development.
