Yerin Ha and Michael B. Jordan trade competitive banter in David Yurman's holiday advertisement, with Jordan calling the Bridgerton actress a 'little hustler' during a game of Go Fish. Their playful exchange offers a contrast to Luke Thompson's separate 'hands off' remark about Ha's rom-com era.
The advertisement, which launched on Monday, 2 November, brings Ha and Jordan together for a seasonal jewellery promotion, drawing an enthusiastic response to a photograph of the actors. For viewers familiar with Ha's fictional romance opposite Thompson in Bridgerton, the campaign presents a different on-screen partnership.
Yerin Ha and Michael B. Jordan's Playful Exchange
The 40-second advertisement belongs to 'Share the Warmth,' David Yurman's holiday campaign launched on 2 November 2026. Ha, Jordan, and actress Inde Navarrette feature in the wider production, which unfolds across wintry New York settings, including Washington Square Park.
Ha and Jordan's card-game conversation begins with a question about competition during holiday gatherings. Asked whether he gets competitive, Jordan answers, 'Very much so,' prompting Ha to respond, 'Oh, wow, OK! I can sense it'
YERIN HA AND MICHAEL B JORDAN FOR DAVID YURMAN HOLIDAY 2026 pic.twitter.com/l4uBNb6lCQ
— benophie rants 🪁 (@mycottagehq) November 2, 2026
Ha describes her own approach as 'fun and giggles' before adding, 'I pretend like I don't care.' Jordan replies, 'Got it,' then follows with, 'So you're like a little hustler!'
The exchange turns their different approaches to winning into the advertisement's central joke. Jordan admits his competitive streak, while Ha suggests she prefers to conceal hers.
Luke Thompson's 'Hands Off' Remark Provides a Contrast
The remark contrasts with Luke Thompson, her Bridgerton castmate, who said during their season's press tour that other actors keep their 'hands off' casting Ha in another rom-com. His remark was not directed at Jordan or made in response to the David Yurman advertisement.
Ha plays Sophie Baek opposite Thompson's Benedict Bridgerton, the central romantic couple in Bridgerton's fourth season. Their rapport developed through dance rehearsals, which Ha described as 'really special and very vulnerable,' and filming their characters' romance.
Sorry y'all wishing a romcom with michael cause yerin can only do romcoms with this guy (she said it, not me) 😂😂
— 𝓮𝓻𝓲 (@erikista) November 3, 2026
pic.twitter.com/zoz79FZWzA
Ha said filming the 'My Cottage' sequences gave her time to 'really get to know Luke as a person.' Thompson recalled that their first scene together already felt as though they had worked together for three months.
Viewers already knew Ha and Thompson as a Bridgerton couple, but his 'hands off' comment was unrelated to her campaign with Jordan.
Viewers Respond to Ha and Jordan's Pairing
A photograph of Ha and Jordan prompted one X user to write, 'IS EVERYONE SEEING THIS.' The supplied screenshot dates that post to 6 November, four days after the campaign launched.
nadie sabe que michael b jordan llevaba meses detrás de yerin desde que salió bridgerton y se le dio al tipo https://t.co/WqAxQgJNV6
— daniELA (@louiswhistle) November 6, 2026
Bustle's 4 November campaign coverage discussed the pair's chemistry, paid attention to their Instagram interactions and the prospect of seeing them together in a romantic comedy. It also recalled Ha expressing a wish to meet the Sinners team before the 2026 Actor Awards, where she subsequently posed with Jordan.
Their appearance together at the awards adds another chapter to the interest surrounding the campaign. Fans may enjoy the pairing, but a photograph, a few Instagram interactions, and a playful advertisement do not establish that they are dating.
Inside David Yurman's Holiday Campaign
Jordan joins Ha and Inde Navarrette in 'Share the Warmth,' continuing his role as David Yurman's global brand ambassador. Directed by Bradford Young and photographed by Drew Vickers, the campaign follows its cast through seasonal New York scenes, with downtown Manhattan and Washington Square Park providing the backdrop.
The brand's official campaign page presents Ha and Jordan's card game as 'Game On,' one of two behind-the-scenes segments. Navarrette features in 'Taxi Talk,' stepping into a New York cab with a party to attend, a gift to find, and a driver who hears about her plans.
The holiday theme extends beyond the cast to the jewellery itself, with the campaign highlighting gifts chosen to mark personal connections. Its accompanying selection includes Cable bracelets and Starburst diamond designs, tying the seasonal scenes to the brand's gift collections.
