Cardi B could be expanding her beauty business into skincare after a new trademark application revealed plans for a potential brand called Kulture Skin. This was a name that echoes her daughter Kulture Kiari Cephus. The filing was submitted in the United States on 26 August 2026. The skincare line covers a range of products including facial cleansers, body wash, lotions and acne treatments. The drop suggested that the rapper may be exploring a new category beyond her recently launched haircare line, Grow-Good.
According to Beauty Independent, Cardi B signed the application as president of IWI Operations Inc. The filing was made on an intent-to-use basis, meaning the company is seeking to protect the name for products it intends to sell; the filing does not document an established commercial launch. No release date or official launch announcement for Kulture Skin has been disclosed.
The proposed product categories include non-medicated skincare creams, facial cleansers, body lotions, soaps and body wash. The application also lists acne-treatment preparations and medicated skincare products, including creams, lotions, gels, toners, cleansers and peels. However, the filing does not confirm which products would ultimately reach shelves, or whether the entire proposed range will be developed.
The application has renewed interest in Cardi B's beauty ambitions as she builds on the launch of Grow-Good, the haircare brand she developed in partnership with fashion retailer Revolve. Kulture Skin remains a potential next venture rather than a confirmed new product launch.
Kulture Skin Revives Earlier Plans
The August filing is not the first time IWI Operations has sought to trademark Kulture Skin. The company previously applied to register the name in September 2021, indicating that the possibility of a skincare venture has been under consideration for several years.
The earlier application did not lead to a publicly established Kulture Skin product line. Trademark database records show that the 2021 application was later listed as abandoned, while the newer filing entered the system on 26 August 2026. The new application was listed as a recently filed application that had not yet been assigned to an examiner in the record reviewed.
The name appears to reference Cardi B's daughter, Kulture, whom she shares with rapper Offset.
Expanding Her Beauty Portfolio
Kulture Skin would represent a potential addition to a growing portfolio of ventures connected to the rapper. In 2026, Cardi B launched Grow-Good, a haircare brand developed with Revolve, expanding a long-standing interest in hair care that she had previously discussed and demonstrated on social media.
Grow-Good launched online in April, with a range of six products designed to support healthy hair growth. The collection includes shampoos, conditioners, a hair mask and a serum, with prices below $20. The range draws on Cardi B's experiences caring for her own hair and the homemade treatments she has shared with followers.
The brand has also begun expanding beyond online sales. In October, Grow-Good entered independent beauty supply stores in New York, with additional locations in cities including Atlanta, Chicago, Houston and Los Angeles. Cardi B said the decision to prioritise independent, Black-owned retailers was intentional, citing the importance of beauty supply stores to her upbringing in the Bronx and their relationships with local communities.
That strategy provides a useful comparison for what a future skincare venture could look like, but there is no confirmation that Kulture Skin would follow the same retail model or be developed with Revolve. The available trademark records do not identify a confirmed retail partner, product prices, formulations or launch campaign.
What Could Kulture Skin Sell?
The trademark application offers the clearest available indication of the possible range. Its listed goods include everyday products such as cleansers, lotions, soaps and body wash, alongside acne treatments and other medicated skincare preparations.
Cardi B has not yet publicly unveiled Kulture Skin products or confirmed a release date. Until further details emerge, the filing is best understood as a sign of potential business plans rather than proof that a new skincare brand is ready to launch.
For now, Grow-Good remains the rapper's established haircare venture, while Kulture Skin is a possible next step in her beauty ambitions. The new trademark application offers a glimpse into what may be under consideration, but the products, launch timeline and commercial plans remain unconfirmed.
