Hailey Bieber is giving the naked dressing trend a sparkling makeover, proving that sheer hosiery can be just as eye-catching as a barely-there dress. The model and Rhode founder ditched trousers altogether for her latest fashion campaign, putting her black underwear on display beneath a pair of glittering tights.
The 29-year-old shared a series of photographs on Instagram on 28 October, showcasing her latest look for Italian hosiery brand Calzedonia. She wore sheer black glitter tights with a matching black string thong, creating a daring ensemble that put her legs firmly in the spotlight.
Bieber completed the outfit with a fitted black off-the-shoulder top that revealed her shoulders and collarbones. The simple styling allowed the shimmering hosiery to take centre stage, while her loose, centre-parted hair and understated makeup kept the overall look effortlessly glamorous.
Hailey Bieber Makes a Case for Statement Tights
Rather than relying on elaborate accessories or bold colours, Bieber let the texture of her tights do all the talking. The sheer fabric featured glittering details that caught the light, transforming an otherwise simple black outfit into something more suited to an evening out.
The standout piece was Calzedonia's Rainy Glitter tights, which the brand describes as being 'made to catch every light and every eye'. The design is currently listed as 'Coming Soon' on the retailer's website, although Bieber has already given fans a glimpse of how to style the statement hosiery.
Her latest campaign also marks another chapter in her relationship with the Italian label. Bieber was named Calzedonia's global digital brand ambassador in May 2026, when she fronted its Summer 2026 swimwear campaign featuring retro-inspired bikinis and sequinned designs.
For that earlier shoot, she modelled a butter-yellow triangle bikini with contrasting piping and a cream sequinned two-piece. The new photographs trade the sun-soaked beach aesthetic for something considerably more daring, replacing the relaxed summer looks with black lingerie-inspired styling.
Bieber Has Previously Revealed Her Fashion Inspirations
Despite regularly experimenting with attention-grabbing outfits, Bieber has previously explained that her approach to fashion is guided by personal instinct rather than trends. In a February interview with Vogue Australia, she said she wanted her clothes to reflect how she felt.
The model also revealed that she draws inspiration from everyday life, travelling, imagery, films and television shows. She particularly connected with the effortless aesthetic of the 1990s, explaining that she appreciated how little effort seemed to go into looking stylish during that decade.
'The thing I think can be so sexy is literally just wearing jeans and a T-shirt,' she said. Her latest Calzedonia look is certainly a departure from that understated formula, but its minimalist black palette still reflects her preference for keeping an outfit relatively uncomplicated.
Bieber has also acknowledged the influence her personal style has had on other women. In an April interview with Interview Magazine, she acknowledged seeing women recreate her outfits but said she would never automatically assume she had inspired someone simply because they wore something similar.
'I find it super flattering and humbling,' she said of seeing women recreate her looks.
From Sheer Hosiery to a Pink Chanel Gown
Bieber's latest campaign appearance comes shortly after she made a very different fashion statement on the red carpet. At the Academy Museum Gala on 17 October, she wore a custom bubblegum-pink Chanel gown designed by the fashion house's creative director, Matthieu Blazy, featuring intricate embellishments.
She completed the glamorous ensemble with pearl earrings, dark nails and rosy makeup, wearing her hair loose with a centre part. The romantic pink look was a stark contrast to her latest all-black campaign outfit, demonstrating how easily she switches between understated elegance and daring fashion.
Whether wearing a glamorous designer gown or putting her underwear on display beneath sparkling tights, Bieber continues to make a case for experimenting with personal style.
