Kylie Jenner's dazzling $50 million Victoria's Secret Fantasy Bra is allegedly being offered for private purchase following her controversial runway debut, giving collectors a chance to own one of the brand's most extravagant jewellery creations. The 29-year-old beauty mogul wore the diamond-studded design at the Victoria's Secret Fashion Show in Los Angeles on Sunday, 18 October 2026, marking the return of the iconic Fantasy Bra after an eight-year absence.
A Victoria's Secret representative confirmed on Wednesday, 21 October, that the one-of-a-kind creation would be available for private purchase through luxury jeweller Jacob & Co. However, the $50 million figure represents the bra's reported valuation rather than a confirmed selling price. No completed sale or buyer has been publicly announced yet.
Kylie Jenner's $50M Fantasy Bra Available for Private Purchase
The extravagant Fantasy Bra was created in collaboration with luxury jewellery house Jacob & Co., founded by renowned jeweller Jacob Arabo. Featuring 4,410 natural diamonds, the design centres on a 75.54-carat radiant-cut Fancy Vivid yellow diamond. The creation reportedly weighs approximately four pounds, making it an elaborate piece of jewellery as well as a runway costume.
With a reported valuation of $50 million, it surpasses the previous Fantasy Bra record associated with Gisele Bündchen's $15 million Red Hot Fantasy Bra, unveiled in 2000. However, the valuation should not be confused with the amount a buyer would ultimately pay. Unlike a traditional public auction, the new Fantasy Bra is being offered through a private purchase arrangement, with interested collectors directed towards Jacob & Co.
The terms of the sale have not been publicly detailed, and it remains unclear whether the final transaction price would match the reported valuation.
Kylie Jenner's Victoria's Secret Debut Draws Mixed Reactions
Jenner made her first Victoria's Secret runway appearance wearing the diamond-covered bra, an iridescent white miniskirt, transparent heels and oversized white feathered wings. Her appearance marked a departure from the brand's traditional approach to presenting the Fantasy Bra, which has previously been worn by prominent runway models. Among its former wearers are Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Gisele Bündchen.
Jenner's casting prompted criticism from some social media users who questioned why the prestigious runway moment had been given to a celebrity rather than a model more closely associated with the lingerie brand. Others welcomed the unexpected appearance, praising the elaborate costume and Jenner's participation in the show.
The contrasting reactions highlighted differing expectations surrounding Victoria's Secret's runway traditions and its increasingly celebrity-focused presentation. Despite the criticism, Jenner's appearance became one of the event's most talked-about moments.
Victoria's Secret Explains Decision to Feature Kylie Jenner
Victoria's Secret chief creative officer Adam Selman defended Jenner's involvement, describing the reality television star and entrepreneur as a 'cultural powerhouse'. His remarks reflected the brand's decision to combine its long-standing Fantasy Bra tradition with a celebrity whose influence extends across beauty, fashion and social media.
Jacob Arabo explained that the piece was constructed primarily from precious metal and diamonds rather than conventional lingerie fabric. The jeweller also described the importance of tailoring the design to Jenner's measurements so that it could move with her body during the show.
The design also required detailed craftsmanship to transform precious stones into a wearable runway creation. The result was a jewellery-focused interpretation of the Fantasy Bra, combining luxury craftsmanship with Victoria's Secret's theatrical runway presentation.
Kylie Jenner Celebrates Fantasy Bra Debut With Family
Following the show, Jenner shared behind-the-scenes moments from her Victoria's Secret experience on Instagram. Among the images was a photograph of the beauty entrepreneur wearing a pink-striped Victoria's Secret robe embroidered with her name. She also shared footage of her children, Stormi, eight, and Aire, four, watching her runway appearance. Her mother, Kris Jenner, and boyfriend, Timothée Chalamet, were also reported to have supported her during the event.
The appearance marked another fashion milestone for Jenner, whose business ventures and celebrity profile have made her a prominent figure in the beauty and fashion industries. Now, the Fantasy Bra she wore could attract attention from private collectors seeking an unusual piece of Victoria's Secret history. Although its reported $50 million valuation makes it the brand's most expensive Fantasy Bra to date, the identity of any eventual buyer and the final selling price remain undisclosed.
